THE FARM'S LEGACY
R. O. Valerio Integrated Farm was established on the 16th of November, year 2018 at Sitio Gugu, San Vicente, Bacolor, Pampanga. It was named after its owner, Mr. Randy O. Valerio - an Agricultural Mechanic who graduated from Central Luzon State University (CLSU). His passion and dedication for farming and livestock raising led him to start this farm together with his wife, Mrs. Melody V. Valerio, and their two (2) offspring – Danielle Faith and Paulo David V. Valerio. They are fully committed to achieving their goals for the farm to become well-known and to have a meaningful impact in this rapidly changing society. The production of animals began with nine (9) animals: consisting of six (6) dams, two (2) kids, and one (1) sire. The succeeding years saw further exploration and through buying high-quality breeds from trusted small and large ruminants’ raisers, the number of the stocks has increased to 80 heads of pure breed of goats and buffaloes. Managed by two (2) farm technicians and four (4) farm personnel, R.O.V. Integrated Farm is committed to spearheading the production and marketing of processed goat milk soap, animal feeds, and a good-quality breed of goats (Anglo-Nubian, Saanen) and buffaloes. From native to upgraded goats and upgraded to purebred goats. As the pioneering Dairy Farm in Pampanga, R.O.V. Integrated Farm will be a place for a new breed of generations for those interested in the goat industry.
THE STORY BEHIND THE LOGO
R.O. Valerio Integrated Farm’s identity is reflected in its logo as it is the face of the farm. It evokes the history, purpose, and trust of people for more than three (3) years now. The R.O.V. Integrated Farm logo has a unique design playing with cultural elements that people can immediately connect to. It is circular, conveying an unceasing cycle of the day-to-day basis of the farm. The R.O.V. stands for Randy Ocampo Valerio since it was named after its owner. It is featured in a wordmark, standing firm within the circle that indicates having a strong foundation through the help of teamwork. Furthermore, green, brown, gold, and white are the brand colors of the farm. White dominates the logo as its background color which symbolizes flowing milk since it is the primary product of the farm. Green is the color for vegetation and grass that signifies wealth and sustainability. Brown represents a sense of trust, the color of domesticated animals raised in an agricultural setting. And, gold is the color for honey coming from a bee which signifies abundant blessings. While the two pieces of cheese on either side convey the farm’s dairy products which is one of the key elements in setting up the business for success and prosperity.
